Before a content team can even begin to think about developing their assets, they must first define the ‘why’ behind the content they want to create and align it with a corresponding business process or goal. All trademarks are the property of their respective owners in the US and other countries. Just like the content creation phase, brand guidelines should be heavily used in the editing phase, ensuring that style, voice, grammar, and format of each asset won’t jeopardize. In this phase, the content management strategy is aligned with the business objectives. I'd like to share and learn. Content lifecycle management is the process of developing, publishing, organizing, repurposing, and retiring content during its lifecycle at an organization. To do this, marketing teams should note every step they take to publish an asset. Discover how using a DAM solution can help marketers at various phases of the content lifecycle—everything from asset storage to file sharing to document management— and ultimately facilitate an environment where a brand’s content can truly grow and thrive. Why? Content management helps control the explosive increase of content by using it effectively. Identify Policies and Standards: focuses on the policies, standards, and guidelines that apply to content and its lifecycle, as well as how an organization will sustain and evolve its content … http://www.hartmangids.nl/wp-content/uploads/CM-Lifecycle_A4-EN.pdf, http://www.hartmangids.nl/wp-content/uploads/CM-Lifecycle_A3-EN.pdf, Content Strategy: 3 Ways to Get Buy-In from the Corner Office, Web Optimization: Managing Your Task List, Putting Lessons Learned from Content Curation to Work in the Enterprise, Salesforce's Einstein Automates Workflows, Zoom Gets Cozy With AWS and More Digital Workplace News, Social Media Influencers: Mega, Macro, Micro or Nano, 7 Big Problems with the Internet of Things, 34 Headless CMS That Should Be On Your Radar, 7 Ways Artificial Intelligence Is Reinventing Human Resources, [CMSWire Webinar] Why Personalization is More Important than Ever—and How to Do It Right, [CMSWire Webinar] Time for Your Check-Up: Why Your Content Ecosystem Needs a Health Assessment. Below are the five stages of content lifecycle management that marketers can use as a north star for navigating the large volume of creative and digital assets that live across various channels and ensure their longevity. Once assets have been created, they must then be properly stored. It’s no secret that this takes time and resources from the moment a marketing team sows the seeds of their content production pipeline. It has a lifecycle which represents the stages each item should pass through, from planning and design right through to publishing and archiving. While updating existing content can help a brand reach more people for minimal resource expenditure, teams should also consider whether it might be time to retire a content item if it is no longer bringing value to the brand. The management of content has been a challenge since people invented new ways of sharing information through books, documents, web, social media and other content containers. //
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