Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Gotham is widely used as a geometric sans-serif typeface which is designed by American type designers Tobias Frere-Jones in the year 2000. Its visual appearance gives is most popular with graphic designers. Provided with a brief to create something “masculine, new, and fresh,” type designer Tobias Frere-Jones drew influences from post-war building signage and hand-painted letters seen around New York City. Any weight/version of Mercury may be used. Designed by Tobias Frere-Jones with Jesse Ragan and released by Hoefler & Frere Jones (now Hoefler & Co.) in mid 2002, initially in 4 weights plus italics, as well as 4 condensed (roman) weights, and later expanded to 4 widths with 33 weights in total, each with italics. Unassuming and progressive, Gotham’s honest tone and versatile nature makes it the perfect typeface for our brand. The wide range of weights and styles available in the Gotham family lends versatility and adaptability to a variety of messaging needs. First appearing on newsstands as a commissioned font for Esquire magazine, it was introduced with A-list celebrity. Most of the stokes are uniform and low contrast between thick and thin, however if one looks closely, they can see a very slight variation. We will see very round near-circular curves as well, with an x-height almost exactly in the middle of the ascenders and decenders. Accessed online 23 June 2014. Designer, Frere-Jones, explained this era as, “not the kind of letter a type designer would make, but the kind of letter an engineer would make.” A lot of critics associate the Gotham font with New York City, in a sense that it is “blocky and no-nonsense” like the architecture of the city. The primary typefaces express our core brand attributes and have the widest usage applications. (Fun fact: Gotham is Obama’s favorite font.) A typeface is the design of lettering that can include variations, such as extra bold, bold, regular, light, italic, condensed, extended, etc. Light, Book, Medium and Bold, See preview gotham book font and download this cool font for free. The objective of this project was to become “masters” of a specific typeface. Mar 16, 2012 - This Pin was discovered by Gabriela Quiteño. You might be thinking that there are a lot of fonts available out there then why we are going to discussing the advantages of gotham font family, basically the gotham font was designed back in 2000 and after its release it has got a lot of popularity around the world, it’s used by many web designers in their projects as well. Take Gotham for instance: Gotham has many font variations, but each falls within the parent typeface, Gotham. Gotham in use. It is classic in nature, but with a dynamic personality. Nexa Light, and Nexa Bold, are both available to download for free. It has many different weights, and is very versatile. ( Log Out / The Office of Communications and Marketing reserves the right, for special occasions or other purposes, to extend the typographic brand palette beyond the typefaces defined in this document. Gotham is widely used as a geometric sans-serif typeface which is designed by American type designers Tobias Frere-Jones in the year 2000. Check it out here: Gotham Typeface. Gotham is very versatile and can be used in a variety of ways. [3] [4] [5] Gotham has a relatively broad design with a reasonably high x-height and wide apertures. Any weight/version of Gotham may be used. Gotham has got inspiration from an architectural signage that achieved popularity in the mid-twentieth century and this font … ( Log Out / Font Study: Gotham The objective of this project was to become “masters” of a specific typeface. 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