Means long-term marketing success. A short case study of the founder of Farfetch, an online marketplace for fashion boutiques. Fashion Case: Nicholas Kirkwood German-born Nicholas Kirkwood is a true global success, with 90 … It’s an ecommerce website that enables its customers to search, select, and order the desired products from the comfort of their home. How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business. Drop Dead Clothing have 0000006331 00000 n Then we relied on striking outfit collages with articles from the shop to “wow” the Facebook community built around Tabita. It’s just like when you’re in a physical store and you keep an item in your hand while you continue browsing. but when SEO hits, your brand stays. 0000001542 00000 n Kudos to the participants on both sides! Read the full case study that how Krish TechnoLabs helped Shop Sky, to providing a systematic buying process which appeals to potential buyers, so that possibly lower bounce rates and lower cart abandonment. Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer How ZARA Dominates the Ecommerce Fashion Industry Tesco Case Study: How an Online Grocery Goliath Was Born Why ASOS is the Absolute UK Ecommerce Success Story About ECommerce Partners: Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Krish TechnoLabs developed Fashion ecommerce store for Shop Sky. Immersing into the context of the customer allowed us to create a user journey that could quickly enable the user to achieve their goal. Case Study: The Next Wave of Luxury E-Commerce Online luxury retail is now 20 years old. H�TT�jTA|?_�?��ӗ�Aȃ� ����s8&1�����VϹl$��zz���k�y:^Nt�gJ�����)����t�z���rKgg��. But what if we’ve missed something? 0000002135 00000 n )������0�p2P����@Z�]���d`\��4�ɗɓɚI�ɖ��� 0000004157 00000 n ... Case Study Bohemian Traders. 0000060698 00000 n Mobile responsiveness is the foundation upon which the entire digital experience occurs. Es difícil ver los beneficios de un seguro… Fashion turns the heads of all. Pictures speak a thousand words so we launched Facebook and Instagram campaigns with inspiring fashion images, but also attractive content. 0000015470 00000 n View our latest fashion eCommerce Digital Marketing Porfolio & Case Studies - gauge our creative work solid fashion tech digital marketing expertise 3Q began managing the client’s digital marketing portfolio in late June of 2015. With the rise of ecommerce technologies and converging online consumer behaviors around the globe, odbo aimed to launch their own online brand store to directly reach trend-setters around the world beyond the fashion runway. Leesa.com. When we started working on the design process, we already had a clear idea of what was needed: a minimalist design, very clear, making the content stand-out and easy to follow by any user. Useful business content to help you grow is just a subscribe button away. 0000019753 00000 n 0000008230 00000 n 0000005917 00000 n 0000000876 00000 n Therefore it is critical for customers to stick around. On top of that, we have created a separate mobile website from scratch in order to offer a seamless user experience. fashion ecommerce case study An in-depth article on how we scaled a fashion brand to $416k ($725k in total revenue) in less than 60 days at a 6.5x return. As an example, we have noticed that the images on the mobile websites were putting a strain on the buying process, so we switched to a minimalist version to avoid conversion loss. UI/UX Case Study: Ecommerce App. Constantly study their behaviour! So why not make the most of fashion to express your true self? Moda Stylz makes it possible for you. Landmark has decid e d to build a new and independent fashion e-commerce app. Beauty, health & fitness; Consumer goods; Fashion & Lifestyle; Fashion; Food; Niche Retail; Technology & Information Services; Varied industries; About Us. This meant regular meetings for us to truly understand the business and to transparently discuss the steps that were to be implemented. [Ecommerce case study #8] Gwynnie Bee saw 5.85% CTR from optimized non-scripted influencer campaigns on YouTube By now, you’re probably well aware of how effective influencer marketing can be in spreading brand awareness and social proof, and increasing engagement among your target audience members. 0000002249 00000 n Here are some of the most successful case studies in ecommerce and retail industry which will inspire you to use data even more correctly. Fashion Case Studies, Fashion Retail Amazon Marketplace Case Study – How we grew the Sales of an Organic Beauty Brand and went from Zero to $44k in 6 Months Read More That’s the story behind Tabita, a fashion outlet with a history of 23 years in the retail industry of Cluj-Napoca. On the other hand, the desktop version takes you through a journey centred around visual categories and famous brands. This case study talks about how OLBUZ helped USA’s leading fashion / jewelry ecommerce brand in doubling the transactions and revenue from paid marketing for … Read Their Story. Unique Story Telling Product Descriptions. Therefore, each page has the most important information and the most appealing visuals at the top, so the user can easily find what he’s looking for. I. I. NTRODUCTION. However, a major cornerstone was considering the perspective of the buyer too. Thus, we carried out a thorough analysis of search trends and demographics to get the highest return with the least amount of competition. All this by educating the public about how to get dressed, but also by means of pivotal tweaks on the platform. This also meant integrating a payment gateway that enabled a positive checkout experience. The problem becomes even more evident when you are advertising to young, web savvy customers who expect more than just your average online shopping experience from eCommerce stores. A Magento Case Study. That’s when we came up with various scenarios for each step Founded in 1999, odbo is an iconic high-end fashion design label headquartered in Shenzhen, China with over 200 stores globally. We had to draw attention to fashion enthusiasts and cover their needs, which can be a lengthy process. The result was a detailed buyer persona who represents a large percentage of the customer audience. Digital marketing is simply the best way to improve brand presence and sales for an online store. Solving a very personal … 0000007641 00000 n Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer How ZARA Dominates the Ecommerce Fashion Industry Tesco Case Study: How an Online Grocery Goliath Was Born Why ASOS is the Absolute UK Ecommerce Success Story That meant creating a completely new experience for the fashionistas by blending the best e-commerce design and development practices with a fail-proof marketing strategy. Another instance was enabling the customers to reserve the chosen items in their shopping cart without rushing them to quickly check out. Case Study: The Next Wave of Luxury E-Commerce Online luxury retail is now 20 years old. 0000006568 00000 n Can it get any better than this? The direct-to-consumer mattress company, Leesa, wanted to win the trust of their target … 0000026772 00000 n 0000007217 00000 n Since the birth of e-commerce, businesses ... article takes Zara and Vancl in comparison for case study … A whole new level of online presence was charted in order to take things to the next level and enable the business to serve an entire country. Sometimes you may have different priorities than the client does, which is fine, as long as you agree to disagree and focus on the client’s needs. Case studies. Prior to the pandemic, many fashion players in India, both high-end and mass, were looking to e-commerce as a growth engine. Fashion eCommerce Case Study 2 A fashion-based eCommerce company. Especially when it comes at ridiculously low prices! %PDF-1.4 %���� We show exactly how we did it and that this is not just down to Facebook, but the overall strategy with smart launches and audience building… We’ve started with a high focus on SEO to drive traffic to the website by optimizing it for search engines. The strategy and tactics were clearly established from the beginning so that no disconnect or handoff could emerge between what we planned and what we executed. Fashion . Then we customized the admin panel so that product addition would not require any hassle. As soon as we have published a smooth mobile version, the customers were enabled to order on the go and the online exposure substantially increased. h�bbrc`b``Ń3Υ�Y �uJ endstream endobj 195 0 obj <>/Metadata 73 0 R/Pages 72 0 R/StructTreeRoot 75 0 R/Type/Catalog/ViewerPreferences<>>> endobj 196 0 obj <>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/StructParents 3/TrimBox[0.0 0.0 792.0 612.0]/Type/Page>> endobj 197 0 obj <> endobj 198 0 obj <>stream They’ve built their reputation through several brick-and-mortar stores, but the rise of an online store was both necessary and inevitable. c�S�~&&�S��0j�M��-�|�^2*0�0�10x0�2�0�2�bx��)�8�a�3F��|1|d�m���b�f�d�a��4�A�q��7��LƩ���0���P�Tĸ���*R�3�10�2b ��, -����[!1!�>����)6_w�� �܋��O The client In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. E Commerce case studies deals with strategies and implementation in various Ecommerce services in various sectors including e-wallet business, online budget hotels, sexual wellness industry etc. Therefore, it was easy to report the 80% increase of traffic after only 2 months of engaging with this project. trailer <<661ED13E7CFD4C77BB1133FD00E4C1EB>]/Prev 266428/XRefStm 1365>> startxref 0 %%EOF 222 0 obj <>stream A few years ago, rental clothing e-retailer In this case study, I share with you the story of designing a high-end fashion store. E-commerce or electronic commerce is a term for any kind of business involves online information transformation (electronically). No spam, just juicy technology-wise content awaits. Drop Dead Clothing: An eCommerce Case Study Standing out in the crowd is a common struggle eCommerce stores face. of the funnel in order to anticipate user behaviour and prevent unwanted circumstances. 0000026133 00000 n Scale new purchasers with more efficiency. … But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. Imagine you get the world of shopping into your pocket and your favorite clothing items at your doorstep. This Fashion eCommerce case study is an example of a full-service web project which included everything from back-end & front-end development, design, SEO and digital marketing. 0000006963 00000 n These companies are the market leaders in their niche and have reported some huge profit in business after using big data. ... Case Study. 0000008843 00000 n 0000026386 00000 n 0000005319 00000 n Truth is that it’s easily trackable, you get immediate feedback and you can determine whether a campaign is working or not. Website Performance Optimization Services. 0000004753 00000 n 0000001365 00000 n We didn’t just shape Tabita’s online platform for a visually clean, but smooth shopping experience. However, we managed to work miracles with the weekly newsletters too since we arrived at hundreds of clicks and conversions every day. At the same time, for the offsite SEO part, we placed social media into the spotlight. 194 0 obj <> endobj xref 194 29 0000000016 00000 n However, the main focus was on their behaviour since they basically spend 24 hours a week online. We have basically copied the natural behaviour of offline customers and implemented it online. d%�0 ��}c endstream endobj 221 0 obj <>/Filter/FlateDecode/Index[75 119]/Length 27/Size 194/Type/XRef/W[1 1 1]>>stream To help you thrive in the future, we've highlighted the latest ecommerce fashion and apparel industry trends, technologies, strategic opportunities, and threats. case study: influencer marketing for fashion e-commerce, craftsvilla Description Influencer.in teamed up with Craftsvilla for influencer marketing to create brand awareness. That’s how they ended up selling famous brand wear at affordable prices nationwide. Top fashion retailer tripled customer growth and increased revenue by 166%. Ecommerce Case Studies Whether you're just starting out or growing sales into the millions, learn from some of our most successful BigCommerce merchants "Our experience and successful launch with BigCommerce is a great example of how like-minded brands can effectively align. That implied a top-notch infrastructure of the website, quality content, a spotless SEO-centered mobile version of the website, but especially the use of relevant keywords. About the client: As a leading fashion brand that sells glasses, sunglasses, contact lenses to men, women, and children, our client wanted to leverage technology to reach out to more customers online and amaze them with innovation. We created an environment that balances the users’ desires with the business’s needs. The traditional marketing and management of fast fashion industry is experiencing a revolution because of the emerging of e-commerce. 0000003547 00000 n We left no stone unturned when we implemented our solutions. This Fashion eCommerce Success Story Will Leave You Stunned. We have created a series of steps – from tailored newsletters to inspiring social media posts – that guide visitors toward a buying decision. Customizing the website according to the right audience is an essential move, so we carried out a target market analysis and a competitive assessment. You may need to adapt, since they could change, just like fashion trends do. This app shows the limited customer set of products (approx. 0000001689 00000 n But when their legacy eCommerce platform was discontinued, Helly Hansen embarked on a new adventure: to find a new platform that was highly scalable, and just as ambitious. Fashion, Apparel & Accessories ... and on worksites in cities around the globe. E-commerce case study of fast fashion industry ¿Por qué contratar un seguro médico si en España la sanidad es universal? They managed to ensure consistency and effectiveness across each and every initiative we implemented: 2 back-end developers, a front-end developer, a designer, a marketing specialist, a QA specialist, a SEO specialist, a product manager, a few members from the client’s side. Since we started this collaboration, tabita.ro made it to the first page on google for some of their top keywords. The next phase was structuring the website and customer relationship management in order to get each and every segment right. Wildfang – the first online retailer for tomboys was launched by tomboys. Read more. There are no overnight miracles involved, Our main goal was to perk up the website in a way that properly reflects the potential of a renowned brand from Cluj-Napoca. The number of daily sales has increased substantially and it has quickly become a staple of online shopping across the entire country. fast fashion industry, e-commerce, B2C, online retailing . All this, by luring the customers with stylish images and content around the most inspiring products. 0000020330 00000 n 0000020006 00000 n Your products won’t sell if you are still copy pasting … 0000002933 00000 n The next phase was to involve our executional experts in the collaborative strategic processes. For instance, the mobile website leads the customer directly to the promotional campaigns and focuses on a clean and simple view of the clothing categories. 20 Big Data Ecommerce Case Studies to understand use of Big Data in Ecommerce sector. fashion ecommerce case study $416k at a 6.5x return in 60 days with Facebook & Instagram ads This case study is going to reveal how we scaled a fashion brand to $416k at a 6.5x ROAS and over $725k in total revenue in just 60 days. Our ecommerce software solution helps online apparel and fashion retailers increase sales. h�b```b``�������� �� @1v�- �&�O�V���~�o�F���WE,�XY���b`T��|rj����-��W�ez=�jX���p0�gv\K���`U�J�˯�g� Life is too short to wear the same boring clothes every day. In this scenario, the company is expected to raise funds to establish itself as a well-known brand across the e-commerce industry and regain its No.1 position in Indian fashion e-commerce industry. )�������o��o�/7��?̄�D���|. 0000060737 00000 n Learn more about our platform and schedule a demo today! This is a detailed and exhaustive look at the state of the ecommerce fashion industry in 2019 and beyond. �dM�0�V��q��rY��l �E�̾���O�=0)��;CKH�--�h���`ZzE4�mF� According to a report by India’s RedSeer Consulting in 2019, the fashion market was growing at a compound annual rate of 11 per cent, with online fashion growing at a CAGR of 32 per cent. Our strategy for meeting the client’s goal covered three fronts: 1) understand the customer journey and build campaigns accordingly; Now that we knew exactly to whom the website was speaking to, we could focus on the sales funnel. A fashion eCommerce website that can handle ‘crazy’ traffic. 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