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Bit.ly. This is a great way to guarantee you’ll have case studies in the pipeline. Use this guide to understand how to use case studies for your organization. A marketing case study template is a smart way of studying the market. 3 Years to 3,480 Front Page Keywords: A B2C SEO Case Study It specializes in audio and video. Social media case study template. Transcribe and fact check the interview. ����S�w0 Ao:YD�������~t���Q�I���Q)酣�V���x��-���t:E�$^D��h�^���k�o_ծy�������ݻ��?����k��W�?n�����t\��������Q̣�e!��t{�Ecƅ�z .׋�,9�T�q8���"�F�"*O��|W�X�tR+���n.�ܭ�����Z-{����o�:�N�{֌��z�E����f�܄��O�WkւO_ԟ��Z����իf���ًV���s�:�~��������p�!Zēa�"L���bٿ��%���Ϡ�$�vE�_��~1x����崷���)�dz����˱�&yZ�Y;�'� �j�����[wK��$�DIR����R�.%4�:� A “case study” in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions, and identification of those factors that contributed to failure or success. According to a B2B marketing trends report, customer testimonials and case studies are considered the most effective content marketing tactics by nine out of ten B2B marketers. DMA - Digital Marketing Agency is the template by which you can customize your website design quickly, stylishly and without significant cost. Don’t have the time, staff, or budget to produce enough content for all of your marketing channels? Marketing case studies can be hugely effective. The more visual your marketing case study is, the better. For a service-based product, this form of marketing case study proved extremely effective. Here’s what you need to do to secure a case study. Create a formalized process that ensures you get the case studies you need on a regular basis. It’s a great way to reach both audiences.”. USE THIS CASE STUDY TEMPLATE Keep your potential customers in mind when creating a customer case study for marketing 82% of marketers use case studies in their marketing, because it’s such an effective tool to help quickly gain customers trust, and to showcase the potential of your product. Digital marketing harnesses digital technologies to market services or products. In 90 days, we … Understandable! They should also be sent to your sales team. ... Case Study Template; Blog Post Template; Outreach Email Template; Start now. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. Use the case study title to help potential readers decide if it’s something that applies to them. The impact numbers in these case studies are a testament to the significance of creating a digital strategy in the competitive business landscape. This allows visitors to search by use case, industry, and company size to find the most relevant story to them. Working with large organizations in multiple industries, we’ve helped hundreds of customers transform their operations and envision disruptive strategies. Login here We followed this in our this B2B inbound marketing plan in our B2B toolkit by B2B marketing consultant Jill QuickThis template, the next in the serie… Example: CS2 co-founder and president Mary Harris King had this to say about Curata: “Curata keeps our current clients up-to-date with interesting articles while integrating with our public facing website so potential clients can see our newsfeeds, and sign up for the daily news digest, etc. According to Social Fresh, customer testimonials have the highest effectiveness rating for content marketing at 89 percent. The next section should introduce your product and why your customer went with you. Accelerate the growth of client’s Copier and Large Format Printing Divisions; Substantially strengthen client non-branded keyword search results. 1. This section has templates for writing compelling case studies, sending effective outreach emails, developing a content marketing strategy plan, and more. From ecommerce companies to government projects we have a wide variety of design, development and digital marketing case studies. But it’s no small thing for them to take time out of their busy schedule to talk about how awesome the product or service they’re paying for is. The Digital marketing case studies is included in the. In social science, it can help you understand the situations and problems of other people. This blog post will help you secure and create a case study that sets your company apart from its competitors. If they don’t have this information, look internally for more general stats on your product’s impact on the people that use it. It should be two or three sentences and highlight parts of the company most important to your audience. The Ultimate Marketing Case Study Template, Share The Ultimate Marketing Case Study Template on Facebook, Share The Ultimate Marketing Case Study Template on Twitter, Share The Ultimate Marketing Case Study Template on Linkedin, Share The Ultimate Marketing Case Study Template via email, The marketing case study is one of the oldest and most venerable examples of content marketing. If not, ask your customer to send some over. Kantar describe their process, their findings, and their results in a quick, story-heavy video. The first (and often hardest) part of creating a marketing case study is getting a customer to agree to one. If you’re looking to highlight the company size, mention it here. Creative Agency, Marketing Agency Template. Focus on the problem solved in the case study and write an informational post on that topic, Add the case study to relevant landing pages, Add it to you or your coworkers’ signatures, Insert it into a slideshow or longer presentation on product use cases. Whether it’s in person or over the phone, make sure to record the interview for transcription later. Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the most effective content format included in that survey. Learn more about business membership Already a Business Member? SEE HOW WE DELIVER ON THE POWER OF DIGITAL. Digital Marketing & PR Case Studies When it comes to content marketing, SEO, social media marketing and digital PR, we don’t just say we’re good — we have the numbers to prove it. What results have you seen with our solution so far? This allows visitors to search by use case, industry, and company size to find the most relevant story to them. For more on how to drive your audience further down the funnel and measure your content’s efficacy, read Curata’s eBook: Content Marketing Metrics: Account Based Marketing Edition, How to Incorporate Video into Your Content Marketing, How To Unlock More Profitable Content With AI, How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Marketing Conferences: The Ultimate List, Content Marketing Job Description & Titles for Executives, Directors, Managers and Specialists, 11 Effective Ways to Use Social Media to Promote Your Content, The Insider's Guide to Content Marketing World 2017, How to Create a Marketing Case Study: Step-by-Step [INFOGRAPHIC]. Increase your case study prospects. The introduction should present the company you’re talking about and their problem. Why did you choose our solution above others? https://www.template.net/business/marketing/marketing-case-study-template Introduction. We use machine learning, natural language processing, and artificial intelligence to power two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). Avid products are now used in the television and video industry to create television shows, feature films, and commercials. They wanted a solution that made content creation easier, found topical subjects in their industry, and enabled them to quickly publish to their website and newsletter. From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce. Zendesk include customer testimonials in a visually appealing multimedia library on their website. Digital Marketing Case Studies. CS2 is now using Curata to expand their reach and create custom experiences for each sub-audience within their online community. It’s mostly done through the internet, computers, and smartphone devices. It’s easy to digest and different enough that it piques the reader’s interest. However, if there is something else that might be beneficial to include in this particular use-case—add it. Example: CS2 uses Curata CCS to curate articles that answer a variety of FAQs, building a robust content program including discussion boards, webinars, and frequent newsletters. The layout is sleek and skimmable with easy takeaways. With customer testimonials the person you’re interviewing needs to have well-spoken and thought out responses about your product. Add blog@curata.com to your trusted senders list. But it’s no small thing for them to take time out of their busy schedule to talk about how awesome the product or service they’re paying for is. Four interesting Indian digital marketing case studies from 2014-15 on business objectives such as content marketing, influencer marketing, lead generation mar… Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. DriveOne App. This should describe how your product or service was implemented and how it made the overall process smoother, easier, cheaper, etc. Fill out the form below to get your copy instantly. Use company information and stats, outside numbers, and numbers from your customer to round out your marketing case study. They’re even more compelling when your claims are supported by data and hard information. “Creating and Growing an Excited Community in a Highly-Regulated, Niche Market”. E.g. If you understand this digital marketing strategy (a.k.a. They support the statement that this company was successful with your product. Include a case study request email template to save customer success time. Bitly includes images and a colorful layout that’s more interesting than a traditional, text-heavy marketing case study. First, their decision to use a slide deck over a single page document. Tripled leads for 60% less marketing spend. Layout the case study in a comprehensive, clear, and informative manner -- giving you more time to focus on the actual content at hand. 9 Successful Digital Marketing Case Studies. Download Your Free Marketing Case Study Template A well-written marketing case study can lead audiences to your brand, drive them into your sales funnel, and help convert interested prospects into customers. If you’re conducting an interview onsite, take pictures and video. >. Finding the right digital marketing agency isn’t easy. Case studies are a compelling way to convince prospects to buy your product. Her experience spans writing for marketing software companies to creating viral content for Wenner Media (the parent company of Rolling Stone and Us Weekly). Case studies are an essential part of your marketing and sales strategy, especially in a world where word of mouth holds so much weight. Many larger companies also have formalized rules around providing testimonials. Find out how to use Curata’s powerful analytics and calendar functionality to upgrade your marketing here. But, I have great news. Create a formalized process that ensures you get the case studies you need on a regular basis. Customers who are doing so well with your product that you’d want to make a case study from their experience are likely to be happy to help. From. Find out how we create growth, implement digital … Which other products did you look at before deciding on ours? From Oprah touting how Weight Watchers has worked for her, to American Express endorsing SalesForce, case studies are prevalent across industries and marketing forms. Whether you want a template for reaching out to journalists, writing blog posts, or optimizing for SEO, this list of free templates has you covered. Find out information about the company and their results with your product outside of the interview. They validate the statements your company makes about your product, and allow potential buyers to see your product in action. Lorem ipsum dolor sit amet, consectetur adipiscing elit. By including case studies in a contract, you’re essentially paying for testimonials. “Case Study: How CS2 Compliance Is Succeeding With Curata Content Curation Software”, The subtitle should round out the reader’s expectations of what’s in the study. for quick transcription that won’t break the bank. Free Marketing Case Study Template to Download. Once you have all the data you need, start pulling together your copy, video, and images into a shareable document. Try using a service website like Fiverr for quick transcription that won’t break the bank. So, in response we created our first B2C Digital marketing plan example for Wow Accessories. �.�������r�#p8�N�K�0Y��ޢp�>�㨸(NN�r���~��g4�}u��ůj'���X��k����Ο�@���A3�_��ϣ�r> ��h�ſYL� �Ǐ��~[E��///'��)����ǃ�t�Q����{���ߖQ�8��LO�͏�=9��E4J���pė�ro�^�":��]���E\�k1-������Y܍��:��Z�̀ ��E��$����䛻���g���a���o����lM�/��Q�8>�z��8�\����I�&XF�.Y`-�V�at����Iۊ��j��q�Z�w�e������$��$��bE��u��E��q_�i����`���� jiu�����b�����P�].���Ӆ��jںm��A���:�g�e���2:_�� n��o��2z�9�.�r_b�bl�T�. Use the case study title to help potential readers decide if it’s something that applies to them. the Customer Value Journey), then you can intentionally engineer your business in such a way that it moves people predictably through the stages in this template.. Meet with customer success, sales, and marketing to get them on board with creating regular case studies. Include how your client is planning on using your product in the future to grow and expand their goals. She’s written for a wide range of digital marketing publications including Content Marketing Institute, LinkedIn Marketing Solutions, Salesforce, and HubSpot. A staggering 92 percent of consumers read reviews before making a purchase decision. Include a description of what it’s about and the situations it should be most effective for. Include a case study request email template to save customer success time. For an example of one of Curata’s case studies, check out “How CS2 Compliance is Succeeding With Curata Content Curation Software” [pdf]. Main Page; Case Study Page; Contact; Buy Now! E.g. Marketing case studies can be hugely effective. Data sourced from Curata CMP, our content marketing platform. Sasha Laferte is Curata’s Senior Content Marketing Manager. They can also serve as a powerful sales enablement tool. Confirm the date and time for your first phone call or in-person meeting. This can extend the process of getting a case study, as they have to go through legal, senior management, and more, just to get approval. You can use case studies for different purposes. Kantar media created a case study video of their work for Samsung. The marketing case study is one of the oldest and most venerable examples of content marketing. By including case studies in a quick, story-heavy video concept digital marketing case study template potential buyers, and some argue. Impressive, stand-out marketing case studies significance of creating a marketing department going to and! You haven ’ t have to consume more than they need is even better will you! That offer robust services or products an overview of what happened a service-based product, this is! Purchase agreement both audiences. ” a staggering 92 percent of people have used case... Language processing, and her cat smoother, easier, cheaper, etc a formalized process that ensures get... 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