Besides that, the global economic recession influence the overall business operation in the outsourcing countries. (Adidas-Rebook, 2011), 5.2.1 Develop the Small Computer “Smart Shoe” Product Line, The development of a product line of smart shoes will build on this reputation and show buyers that Adidas is humorless about innovation and using technology to advance athletic accomplishment. In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share price hit an all-time high. The action and attitude of Nike’s chosen spokespersons could bring the impacts on its promotional strategies. ... Usually Nike’s brand ambassadors are well known sportsmen who leave an imprint on the minds of the public and a person who plays any kind of sport would want to own a product from Nike. However, Nike should consider the competitive pressure is very heavy and not allow the “sleep at the top”. The company initially operated as a distributor for a Japanese shoe maker until 1971 when it began manufacturing its own products. Available from Soc.duke.edu/~s142tm17/compare.htmÂ. It was founded on the 25th of January 1964 as Blue Ribbon Sports by athlete and MBA student Phil Knight and his coach Bill Bowerman. “But it started with our consumer, and we knew that consumers wanted a more direct relationship with us today.”. Nike targets on these customers by agreements between Nike and athletic teams, college’s athletic teams for products sponsorship and eventual promotion to the members of these teams. It doesn’t just sell sneakers; it sells the brand … Case Study of Nike: Building a Global Brand Image. Nike researchers wanted to know why Lananna's athletes, who ran barefoot in training, raced faster. TED (2011) âNIKE: Nike Shoes and Child Labor in Pakistan’, (online) (cited 28th Feb 2012). More, the product line is slightly different between Nike and Adidas. Nike's Run Club mobile app. Hassan Naseer 3328 Haifa Saleem 3336 Shakeel Aslam 3338 Nabita Ishtiaq 3353 Rana Tassadaq 3316 Wajid Ali 3335. For example, for a period, the global athletic sportswear is focus on personality and Nike’s products still be general to the customers this will lead Nike go behind of their competitors if their competitors can follow the trends. Nike+ is a lifestyle community that motivates members to be more active and to … (Dogiamis et al., 2009), 5.2.3 Expand Its Sponsorship Program (Marketing). Click Above for a Nike Fuel Case Study Video. Adidas can capitalize on Nike’s weakness which is its focus on local market, Adidas can capture emerging markets, and already it has a lead in market such as India and Japan. For situation, in basketball the micro can watch how high the athlete jumps and how hard of a landing they make. As many athletes demand goods created that can deliver  both watching and accomplishment bettering capabilities, they will find Adidas the solution thus leading to much higher revenue, profit, and market share in sports that Adidas already leads and in sports where Adidas lags in revenue, profit, and market share (Dogiamis et al., 2009), 5.2.2 Implementation of Rebranding Reebok Program, Adidas Group should phase out its high accomplishment athletic shoe line and reposition itself in the casual footwear and active footwear market within the next years. With each consumer trying to be very creative and unique in their way, Adidas will shift its focus on their consumers from how much they are to pay for the product to how much they can benefit from the product. Smith L. C. (2010) âMarketing Strategies of Nike’ (online) (cited 10th March 2012). Â. 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