Not only do these include topics specific to digital marketing, but they also include other business and sales tips relevant to their target audience. Not only does the companyâs content strategy entice new customers, but it also encourages existing customers to engage with the brand. They hold competitions for user-generated content, rewarding the winners with cash awards and increased online exposure. What is content strategy? Do You Recognize These 10 Mental Blocks to Creative Thinking? That’s a awesome content marketing checklist ideas. Appreciate you putting this together, kind sir. Thanks for the post. They provide recipes on their website, a monthly, The contentâs hand-drawn illustrations and vibrant, The bulk of their content aims for maximum, This should come as no surprise - weâre quite proud of our own content marketing strategy! The difference between content strategy versus content marketing is this: Where content strategy is the overall plan of your content promotion, content marketing is the process of promoting the content. This article is extremely useful. Webinars: Online video presentations, often live-streamed, that allow viewers to participate and ask questions in real-time. Think of it as a map. Today, The Furrow continues to be at the core of John Deereâs content marketing strategy and is available online. Building a content marketing strategy can positively impact your brand or business by attracting more qualified visitors to your site. Ultimately, their content marketing strategy succeeded: it attracted a huge influx of customers, and saved the company as a result. Content marketing is a proven method to grow your brand or business. Think about what they did well - and what they didnât - and use that knowledge to inform your own content marketing plan. Try it! Demian Farnworth can help you go from being a good writer to a great one. The key to a great content marketing strategy is being able to tweak, break, and chuck parts of it as you learn more about what works and what doesn’t. Thatâs where content marketing comes in. Begin by taking a look at your competitorsâ websites, blogs, and social media platforms, and then build your inspiration from their existing content pieces. Many grocery stores overlook their content marketing strategy, but thatâs certainly not the case for American supermarket chain Trader Joeâs. Content is truly a barrier to inbound marketing for many businesses. However, this does not impact our reviews and comparisons. Apart from measuring the results, I find it very important to really take time to analyze the data and optimize content accordingly. Youâll need to conduct, Even after your content is published, you should continue to update your content regularly to keep it ranking high. Content marketing strategy, content strategy, and content plan. Good to hear from you. Makes me fast! Before you can even start your content marketing strategy, you’ve got a LOT of data to sift through, and just coming up with a plan can be difficult. Any content marketing strategy must align with your broader brand strategy, marketing goals, and business objectives. Marketing strategies are long-term, forward-looking approaches to planning. Excellent article, Demian! Yes, that’s one way to begin, especially if you are typically a perfectionist and just need to start your content marketing rather than waiting until you have the perfect plan. For its content marketing strategy, GoPro shows us another type of visual content. Infographics: Explanatory visuals that use a mix of images, statistics, and charts. This strategy will work nicely to expound on my current writing habits. For a complete write-up on content strategy as it pertains to marketing, see our comprehensive Content Marketing Guide. By researching your industry competition, you can create content that not only covers a similar range of topics, but that also surpasses that of your competitors in terms of depth and customer value. The higher your content ranks, the more potential customers will click on it and read it. Content Marketing Strategy Step 3: Engaging . What’s surprising is that many content marketers don’t have a documented strategy. The publication reads less like a series of marketing posts and more like a reputable magazine, with stories about farming and agriculture that take the form of engaging narratives. The bulk of their content aims for maximum user engagement. The first “hows” are the Objectives. By creating strategic, optimized content that ranks above your competitorsâ and resonates deeply with your audience, youâll be able to drive high-quality traffic to your website, and obtain happy customers as a result. Start by creating buyer personas, or fictional representations of your ideal customers. The videos arenât limited to smoothie recipes, either; the company also shows more advanced recipes for soups, nut butters, and more. The person I’m talking about is your customer. With the internet at our fingertips, people have become better informed about the quality and value of the things they spend their money on. In this hour-long session, our Chief Operations Officer, Tony Clark, and Chief Content Officer, Sonia Simone, talk about: This is a great introduction to understanding the tools you need to successfully measure your content marketing strategy. One of the greatest benefits … These videos arenât genuinely educational, but they serve a different kind of purpose; they succeed in establishing Blendtec as a funny, likable company with a memorable, For its content marketing strategy, GoPro shows us another type of visual content. Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable — you name it. These SEO tips for bloggers can help guide you. They provide recipes on their website, a monthly newsletter available both online and in print, and, of course, plenty of mouthwatering food photography. If this is how content marketing staretgy is made then now worry I did’t evne know that I m making staretgy for my business like i always note down who is my compititors and what they are doing to get users and all that .Thanks you remineded me that I’m using it ð. This should come as no surprise - weâre quite proud of our own content marketing strategy! But how do you measure that? How did you go about creating it? Content marketers with a documented strategy feel more confident in their work. Authority members can access the webinar here. According to the Content Marketing Institute only 35% of marketers document their content marketing strategies opposed to the rest, who just have a verbal strategy or no strategy at all. Part of resonating with your audience is creating a content marketing plan that correlates with particular phases of the buyerâs journey. In addition to attracting and retaining customers, the companyâs content strategy is critical to their branding. Together, these elements have proven to be a highly effective way for the company to build a base of dedicated fans and monetize their blog. The benefit of this approach is it provides a structure in which to create a strategy. The company effectively markets itself using a combination of different content formats. I’d like to proceed with a clear definition of a content marketing strategy. And keep us posted on your progress. Far from being overtly promotional, the articles instead serve to deepen the connection with their audience, transforming a large manufacturing company into a relatable, more human brand. When properly done, you can read the strategy backward by asking the question “Why?” ……….. and if all falls into place correctly, you’ll get an A! Templates: Fill-in-the-blank templates related to your product or service. I even use this process to write speeches on the fly. eBooks: Online books, typically packaged as downloadable PDF documents, with in-depth information or guidance about your industry. Videos: Short filmed content posted on your businessâs YouTube channel or embedded on your own website. But this should not surprise anyone. Generating a large amount of content can be tricky if your product is very specific, but Blendtec pulls it off with creativity. This form of marketing doesn’t explicitly promote a brand but, instead, stimulates consumer interest in its product or service. Their fundamental goal is to achieve a competitive advantage.When a company has an edge over a rival or rivals in the provision of a product or service, it has a competitive advantage. But I’m sure they will like this idea, too. User generated content drives purchases. A marketing strategy helps an organization to concentrate it’s scarce resouces on the best possible opportunities so as to increase the sales. Notably, the magazine uses stunning photography to draw users into the brand. Podcasts: Auditory content offering useful information, guidance, or tips. A documented content marketing strategy Many customers see straight through pushy sales pitches and disruptive online ads, but they can be persuaded with informative and genuinely helpful content. Thanks for this really useful article. First published in 1895, The Furrow, a print magazine created by agricultural manufacturing company John Deere, is sometimes referred to as the oldest example of content marketing. Content marketing and search engine optimization (SEO) are two sides of the same coin. You bet, Joe. Leave us your thoughts and questions in the comments section below. I’m definitely an advocate of writing stuff down. Far from traditional, GoProâs content takes advantage of todayâs video trends. Even more impressively, the Blendtec brand has become a successful YouTuber. Under the Objectives are the tactics. I only started getting good results when I put more emphasis on analyzing the results. We use the, How to optimize your content marketing strategy, Before you even begin to produce content, youâll need to conduct, When your content marketing efforts directly address your audiencesâ questions at each particular stage, you can better guide customers through the, As part of laying the groundwork for effective content, youâll also want to do a, To ensure that your blog posts and other content rank high for SEO, write with specific keywords in mind. If you mean by “long term” three months, then yeah. By employing a strategic combination of these different content types, youâll be able to reach and engage a great number of prospective customers. Want to graduate from the minor to the major leagues? Content marketing is a type of marketing strategy that involves creating and distributing valuable, relevant, and engaging content in order to attract a targeted audience and encourage them to buy. Slide decks: Slide presentations that offer information, guidance, or tips. It’s easier to chart your success when you have a documented strategy. Each time a “How” question is answered, you become more specific. Planning, implementing, and optimizing your content marketing program. Have any other tips you’d like to share with us to help other readers? The 13 questions are a qreat way to start building a strategy from. A year long plan at the most. This site contains affiliate links to products. Their goal was to become the best teachers in the world about the industry by growing their blog with posts that answered every possible customer question. When your content marketing efforts directly address your audiencesâ questions at each particular stage, you can better guide customers through the marketing funnel. User-generated content: Content such as videos, images, and more created by users and then shared or endorsed by brands. When you do, the strategy will write itself. This exercise will not only help you spot the gaps in your content that you need to fill, but it will also help you see that old content can become outdated and cost you top positions in search engines, cause user-experience failure, and more. It’s the backbone of your content creation and the marketing efforts that help you develop a brand with authority in your industry. For our purposes, then, let’s define content marketing strategy like this: A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers. I espishally liked the 13 questions listed, and will be making use of them. A marketing strategy is designed by: Choosing the target market: By target market we mean to whom the organization wants to sell its products. But is… As you expand your body of content, you might find itâs hard to keep track of all your different work. How much content can you really create about blenders? Without engaging effectively with your audience, your content marketing strategy is just… content. A good starting point for your content strategy plan is to set out a content marketing mission statement. Boosts your websiteâs SEO so you can get found by new customers. How to design a content strategy. We may receive a commission for purchases made through these links. While these content marketing examples are all very different from one another in terms of strategy and content type, they do have one thing in common: meticulous optimization. The contentâs hand-drawn illustrations and vibrant brand colors, combined with cheeky, off-beat language (their newsletter, for instance, is called the âFearless Flyerâ) makes the brand feel casual, comical, and relatable. The idea is that the more value you offer consumers in the form of expert knowledge, the more youâll entice them to purchase your product. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.” I sorted it out now got all my content planned for at least 1 month in advance and it all follows a sequence, everything is working as it should. Promote your business, showcase your art, set up an online shop or just test out new ideas. You also need to keep your audience, competitors, and overall marketing plan in mind. The engagement stage establishes a two-way relationship which helps to build knowledge of (and trust in) your products and/or services. But it also encourages existing customers to engage with the brand and helps the company a. 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